Just DO IT (no, really...)

Something exciting happened to me this morning. Lady Startup featured The Paw Grocer on their stories. My treat brand started with an idea in early 2020, and by February this year we were rolling out across Australia in hundreds of IGA supermarkets, and Lady Startup had a hand in that! Over the last few years, I've voraciously listened to podcasts about female-led startups and Mia Freedman's has always been at the top of the list.

Mia and I go way back. Not that she knows it, as I don't believe we've ever been introduced. We both worked in publishing at ACP Sydney in the halcyon days, when the manicurist visited the office; we'd go for lunch at Woolloomooloo Wharf and still be there for dinner; Kerry Packer chatted to us in the elevator; and I ruined my feet wearing heels to work every, single day. Mia was the editor of Cosmopolitan magazine, and I worked on a less-cool homemaker magazine in advertising - Mia was the publishing industry's IT girl!

Fast forward many years and I have three children and I'm living back in Melbourne. I was looking for something to do, something that I could work on from home. A side-hustle, I guess. I started selling private label small electronics on the Amazon US platform, before everyone else jumped on the bandwagon. Family life got in the way, as so often happens, and I didn't give the business the undivided attention it needed to grow to its full potential. To be honest, I didn't have a passion for what I was doing. Nevertheless, it was a good little money spinner. As my children became more independent, and I lost my dear Mum, I wanted something to focus on, something that I believed in - a mission. I became obsessed with finding healthy treat options for Charlie the Cavoodle and Daisy the Labradoodle, who rely on me to make their food choices. After many months of research, The Paw Grocer was born.

If you're thinking of starting a side-hustle, why not think bigger and start a BUSINESS? Something that might make a difference to someone. The tide is turning for pet nutrition, I have no doubt about it, and my mission is to help to move the needle a little bit faster. As Mia would say, there's no good time to start, just have a go. What I've realised is that people are really happy to help. They want to share contacts and connect you with others. It's a journey that I can highly recommend. Be brave, start today.

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